When you think of AAA, you’re probably thinking about the time your partner hit a pothole on the way to 6 Flags Great America and you insisted it was “fine” until you both realized things very much weren’t “fine” and had to have the acronym folks come save the day.
Or maybe that’s just me. Anyway, they also sell life insurance, a fact brought to life by the brilliant Ken Bates in this wonderful :60, which inspired a pair of radio spots I wrote to round out the campaign.