IKEA

To promote IKEA’s Assembly Service, we thought of a way for customers to put their “assembly skills” to the digital test.

To kick things off, IKEA’s Instagram would upload a photograph depicting various pieces of furniture already assembled. The catch? We’d break up the photograph to fill a 3 x 3 grid, only the photos would be uploaded “out of order.”

Customers able to “Regram” the images in the proper order quickly enough would be surprised with their pick of any of the furniture that was featured. For the ones that had a tougher time, we imagined using their bad attempts as cheeky bits of content to help further promote the Assembly Service.

IKEA_REGRAM.png
 

MAC

Victims of domestic violence are often monitored by their abusers, preventing them from seeking help.

Knowing that concealer is commonly used to hide injuries, our idea is to create discreet direct mail containing a free concealer sample.

Once the concealer is used up, support resources for victims of domestic violence would be revealed.

Awards: CLIO + Student ADDY